Live blog software is not built alike, which is what sets Tickaroo ahead of the pack. For the Süddeutsche Zeitung certain features are of special importance, which is exactly why their partnership with Tickaroo is so successful. Tickaroo has always placed great value on the user-friendly approach to its digital publishing technologies while simultaneously never compromising on its high performance and scalable nature. Fail-safe technology that is easy to use, inlcuding the mobile Live Blog app, mean that no matter where a reporter is, they can continue to post updates as they happen – live.
The SZ demonstrates their high journalistic standards with all of their articles and live blogs, even when it comes to reporting on breaking news. During a recent state election in Germany, Chancellor Angela Merkel announced that she would be stepping down as head of the CDU party. Thanks to the useful multi-reporter tool in conjunction with editorial publishing, a number of journalists were able to report concurrently without any confusion and while still contributing to a cohesive narrative. With customizable and easy-to-use JS embed widgets the SZ editors were able to quickly and seamlessly integrate the live blog into their website.
Even when the traffic numbers rose exponentially after Merkel’s big announcement, the SZ could rely on the scalable nature of the Tickaroo Live Blog tool. Automated round-the-clock monitoring ensures complete reliability for every live blog, regardless of how many visitors are on the page. Even after the event their live blog did not lose its relevance – the editorial staff can continue to check the comprehensive statistical data and use it to understand what content resonates best with its readers.
The Süddeutsche Zeitung is a renowned newspaper and one of the largest in Germany. The SZ, whose headquarters are located in Munich, also boasts a strong online presence. As a respected and popular online resource with over 57 million monthly visits to their online, mobile and app news sites, the SZ is a force with which to be reckoned. Internationally known for the Panama Papers Investigation, the SZ constantly demonstrates the importance that they place on live news and presenting it in the best format possible – via a Tickaroo live blog!