MADSACK Media Group

Even with large-scale events, every part stays in focus

MADSACK – Live Reporting with Tickaroo Live Blog

With Tickaroo as a dependable partner, reporters have access to everything they need for optimal live reporting. Even with numerous features available, the platform is easy to use and journalists are able to get started immediately following a straight-forward onboarding process. This is especially important for large publishing houses and media groups, such as MADSACK, under which a number of newspapers operate.

Even with all of the many newspapers reporting on their own regional stories, the fail-safe liveblog software is the ideal digital publishing solution for any and every kind of live event. The Live Blog app allows multiple reporters from different locations to share live updates with their online users – and thanks to the customisable JavaScript Embed widget, all of the liveblogs can be customised and presented according to each of the individual website’s style and colours. Close user experiences are created through the interaction of near minute-by-minute updates and summaries, as well as texts, images, videos and integrated social media posts.

Especially as a publishing house with several regional daily newspapers, it is of enormous importance to be able to address and inform the respective audiences directly. The easy handling of the Tickaroo Live Blog Tool makes it possible for news websites to provide their users with all relevant information and reports in an uncomplicated, fast and direct way. This means that readers do not miss even the smallest detail of the live news, and the traffic remains on their own website. Detailed statistics can be easily viewed and provide editors with information about which content is particularly popular with readers.

Liveblogging the “Kieler Woche” – One of the World’s Biggest Sailing Events

The Kieler Woche is regarded as the world's largest sailing event and attracts over three million spectators to the Schleswig-Holstein state capital every year. For the Kieler Zeitung, part of the MADSACK publishing group, this means a week full of sporting and cultural highlights. Due to the sheer size and scale of the event, the number of reporters has to be proportional. Tickaroo's uncomplicated liveblogging technology is perfect for any size of team and allows several reporters to work simultaneously. In order to produce a cohesive narrative, the handy editorial publishing function creates a simple approval processes: the live content is written on site but is only published after approval from the news room.

From water to land, from concert stages to the regatta – the internet connection can sometimes be unreliable. Flexibility is extremely important for outdoor events, which is why Tickaroo offers the ideal solution with its offline mode. If the connection is interrupted, the content is stored in the app and automatically published when a connection is re-established.

The MADSACK Media Group is one of the largest publishers of regional daily newspapers in Germany, with around 5 million visits per month. With its 15 regional daily newspapers, including the Leipziger Volkszeitung and the Hannoversche Allgemeine Zeitung, the company focuses on the strong connection between regional and local media and readers. MADSACK relies on Tickaroo's fail-safe live reporting technology to inform the countless readers quickly and easily about current events.